SUBJECT:  Snapchat vs Live Video Streaming

BODY:

Every now and then the world of internet marketing
gets shaken up. Actually scratch that  the world
of internet marketing is perpetually being shaken
up.

The world of internet marketing hardly ever sits
still and is in a state that some people refer to
as permaflux. This is because internet marketing
relies on technology and the very nature of
technology is to constantly change, develop and
progress.

The latest thing to rock the world of digital
marketing is arguably live video streaming. Live
video streaming does exactly what it says on the
tin: it lets you stream video content for people
to watch all around the world.

The biggest platforms/apps for doing this are
Periscope, Meerkat and now Facebook and many
people are heralding it as the best way possible
to engage with your viewers.

But in some ways, you could argue that Snapchat
was doing it first. And you could also argue that
Snapchat was doing it better right from the
beginning. Lets take a look at why this argument
isnt as ludicrous as it sounds.

The Benefits of Live Video and Snapchat

The thing that everyone loves about live video is
that it allows brands to communicate directly with
their audience. 
The audience can watch something as it unfolds and
feel almost as though theyre there with the
content creator and in fact they can even
participate with that footage by commenting and
asking for the camera to be pointed in X direction
(for example).

Snapchat does almost all these things. Snapchat of
course works by allowing you to film a very short
video or take a single photo and then send that to
a specific person or a whole list of followers.
The content then lasts a couple of seconds before
completely disappearing.

This actually means that Snapchat can be used in a
very similar way to live video. Something you film
on Snapchat can be watched seconds after you film
it and that gives it a very live and very personal
feel.

As with live video, your audience can feel almost
as though theyre right there with you filming on
location or reviewing your product. At the same
time, they can respond by sending you something
back  although of course this isnt quite as
immediate as seeing something live.

Where Snapchat Comes Out on Top

But there are some ways in which Snapchat is
actually better. For example, if someone isnt
around at the right time to watch your live video
then they wont get to see it on Meerkat.

On Periscope they have a short amount of time to
catch up.

On Facebook they can watch it as a regular video
on your wall for a while after  but it loses that
feeling of being live and personal.

On Snapchat, this will continue to feel like a
personal and almost-live message whenever your
audience sees it. And for this reason, 90% of your
audience will see everything you post.

Snapchat isnt quite live video  but in terms
of engagement and how personal it feels it might
as well be!

Talk Soon,
[YOUR NAME]